'Batman' was a blockbuster mostly due to the hype and the property on which it was based. It was a movie based on a kid-friendly superhero mostly aimed at adults. It was the roadmap to the current Hollywood tentpole.
Buying tech startups has become a trend for brands of all kinds seeking to sharpen their competitive edge, and McDonald’s purchase this year of Dynamic Yield, a seven-year-old Israeli startup that helps brands personalize offerings, could help the fast-food giant do just that.
Today Forbes unveils its seventh annual World’s Most Influential CMOs report, a comprehensive look at the individuals who are the best at driving transformational change within and outside their organizations.