[NEW DELHI]Hero Motocorp Extends Association with Sri Lanka Cricket
Speaking about this association, Pawan Munjal, Chairman, MD and CEO, Hero MotoCorp, said,
“Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”
Jerome Lee Jayaratne, Chief Operating Officer, Sri Lanka Cricket, said, “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the Title Sponsor and look forward to an enriching affiliation for both stakeholders.”
New Delhi headquartered Hero MotoCorp has been associated with cricket for over two decades. The Company was one of the Global Partners of the International Cricket Council. It is currently the Title Sponsor of the Hero Caribbean Premier League, the leading T20 cricket tournament in the Caribbean islands.