[New Delhi]Now Beggars will Sing To Beg “Swachh Bharat” In Trains
Indian government is considering a proposal to rope Beggars in for publicising PM ‘s Ambitious initiatives like ‘Swachh Bharat Abhiyan+Beti Bachao, Beti Padhao’ + ‘Jan Dhan Yojana’.
As part of this initiative, the I&B ministry is considering involving “beggars who sing for a living”.
“There are people who sing for a living like in trains.
So bedraggled beggar on train would be seen belting out songs in praise of ‘Swachh Bharat Abhiyhan’ instead of the usual bhajans and time-worn Bollywood numbers.
The Information and Broadcasting Ministry, official sources said, is planning a massive rural outreach programme through its Song and Drama Division, which in collaboration with the All India Radio (AIR), would implement the programme where troupes would sing songs creating awareness about government initiatives.
Lyrics of some of the songs which would be sung are being finalised and registered troupes would be pressed into service to take the message to the farthest corners.
Though the Song and Drama Division in the ministry uses registered troupes, we are also considering involving them in this exercise. The proposal is being considered at an idea stage.
The ministry would also chalk out details related to remuneration and all other aspects.