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Tag: TaTa Starbucks

Tata Celebrats 150th Year with Starbucks

[Mumbai,India]Tata Celebrats 150th Year with Starbucks
Tata Starbucks celebrates 150 years of its JV Partner in India, the Tata Group, in its sixth year of the business partnership. This partnership exemplifies a perfect synergy of corporate and ethical values and a quest for excellence that binds Tata and Starbucks together in India. To honor this legendary milestone, Tata Starbucks announced the launch of a limited-edition beverage – Celebration 150 – from April 18, 2018 until April 30, 2018.
Jamsetji Tata set up the Tata Group 150 years ago with a vision that placed the community at the core of its purpose. Over the years, the foresight, courage and transformative impact of the group have propelled it into becoming a global powerhouse, while community continues to be at the heart of everything the group does.
The limited-edition Starbucks® Celebration 150 beverage pays homage to 150 years of Tata. In an India-first, Celebration 150 is a blend of signature Starbucks® espresso and the classic Italian dessert – the Tiramisu Cake. Espresso, cake, milk and ice come together to create the perfect indulgence. The beverage is finished with a layer of coffee crunch and topped with whipped cream and coffee dusting.
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global Beverages and currently operates 116 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune and Kolkata through a network of over 1,700 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.”