[New Dlhi] Indian Handlooms Products Will Be Marketed On Line By Flipkart, For Which MoU has been signed today
To Provide Online Marketing Platform and Market Intelligence to Boost Handloom Weavers MoU has been signed by Shri Dinesh Kumar, Development Commissioner (Handlooms) and Mr. Ankit Nagori, V.P., Marketplace, Flipkart. Flipkart will provide online marketplace for sale of the products of the weavers/master craftsmen/national awardees/state level awardees and the others as advised by Development Commissioner for Handlooms.
The Ministry of Textiles today announced that Ministry through DC (Handlooms) has signed a Memorandum of Understanding (MoU) with Flipkart India Pvt. Ltd. to provide online marketing platform to handloom weavers to boost the handloom sector, empower the weavers and boost manufacturing in the country.
The MoU was signed here in the presence of the Minister of State (Independent Charge) Textiles Shri Santosh Kumar Gangwar+Secretary (Textiles), Shri Sanjay Kumar Panda+Development Commissioner (Handlooms), Shri Dinesh Kumar+Mr. Joy Bandekar+President Corporate Affairs, Mr. Ankit Nagori+V.P., Marketplace, Flipkart and other officials of Ministry of Textiles.
Through this exclusive agreement, Flipkart will provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business.
For marketing support, the Ministry of Textiles has taken many initiatives from time to time such as organizations of domestic marketing events, participation in international fairs and buyer-seller meets etc. However, in the present scenario of online marketing and net savvy consumers, it has been felt need to provide online marketing platform to handloom weavers so that exquisite handloom products of remote village is made available to discerning buyers.
. The DATA analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges.
This partnership will connect the artisans directly to the buyer and the hand holding by Flipkart in guiding, packaging, collecting and delivering to the buyer will motivate the artisans in rural India. North East has skilled weavers with rich traditional motifs and designs, but due to the lack of market linkages they are not able to exploit the market potential. Similarly, Paithani and Himroo weaves from Maharashtra have tremendous value but are a dying art.